Shroud-Garrett is an unusually conscious brand of consumer, not easily swayed by so-called “front-of-pack” labeling — the carefully worded, attention-getting health and nutrition claims (Made with whole grains! All natural!), which appear on so many processed-food packages and which the Food and Drug Administration (FDA) is now seeking to rein in. While Shroud-Garrett scanned the more detailed dietary information contained in the Nutrition Facts panel on the side of the box, most other shoppers who paused for an interview in the cereal aisle that evening said their choices were guided either by past purchases or front-of-the-box labels.

Read more: http://www.time.com/time/specials/packages/article/0,28804,1986269_1986240,00.html#ixzz0mmDfdT7k

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